The A+L "Pyramid" Mark
The story behind the mark
Just like the great pyramids in Egypt, our mark represents a seemingly simple design, yet a complex underlying structure requiring vast amounts of technical expertise and engineering. It's solid and bold. It's a road fading into the horizon, representing forward motion and the long-term relationship we build with our clients while on this journey. The left side is the finished product, whereas the right side is a peek under the hood: the scaffolding, the inner workings, the multi-tiered solutions. The right side also shows a hint of the A in Art, the L in Logic, and the + which joins the two, creating a synergy of elements, greater than just Art and Logic.
Our logo mark was crafted with care, from a mobile-first perspective. The mark works well in various settings: horizontal, vertical, dark, light, big, small.
The logo can also be overlayed on photo backgrounds
as you can see at the top of this page.